This time out, it's Wrath of Khan that gets a reinterpretation, the storyline that turned Star Trek's fortunes around following a fairly muted reception for The Motion Picture.
Now Star Trek's place in history is already assured, does that mean expectations are higher? Possibly. But then, so are the budgets and the visual effects capabilities.
The team seem to be pushing the 'darkness' angle on this one - the music's about as ominous as it gets, the Benedict Cumberbatch voiceover puts Khan very much in control, and the title seems to be styled as the somewhat shouty STAR TREK INTO DARKNESS by Paramount.
But this is a different cinema-going public than it was a generation or two ago, and a trundle through space on a mission of scientific exploration perhaps wouldn't cut it (and definitely wouldn't suit Abrams' style of film-making).
I've always been more of a Trekker than a Star Wars fan, and while Star Trek earned a certain amount of criticism for compromising on certain aspects of science, I thought it did a decent job (and yes, I have studied thermodynamics and astrophysics, so I like to think I have the necessary awareness...).
The criticism so far here is that the last shots from the trailer might give a little too much away - but again, I'm not worried. If I had to guess, I'd expect that shot comes from early in the film - the set-up rather than the finale - but even if that is the broken remains of the Enterprise splashing down, well, they'll probably build another one - there are plenty of letters left in the alphabet.
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