Last week was one of those occasions, as the video for Conquest - the new single from TSOA's debut album Voyage - dropped into the Popsiculture inbox.
The single's officially released on June 25th, but you can already buy the track as a digital download as part of Voyage, and you can watch the video below.
It's a typically TSOA production, with lavish visuals and a unique fantasy world created specifically to tell the story of Conquest (and filmed entirely on location in Barcelona).
As usual, there's plenty of questions left unanswered at the end of the track, but you're still taken on a pretty awesome journey, and it only takes a few minutes of your time.
I'm a huge fan of The Sound of Arrows' work so far, and hoping to see plenty more from them in the months to come - with such production levels going into each video, though, it's easy to see why they can sometimes be spaced a good few months apart.