
It's not often these days that a new album gets past my cold hard exterior of cynicism and weary indifference to actually make me feel something. The Beginning, the latest from
Black Eyed Peas manages it though for all the wrong reasons. It's not that I've ever been a fan of theirs, but at least in the past you could count on Will.I.Am and his other preposterously named cohorts to come up with the odd good hit; Shut Up is a decent song, My Humps was ridiculous but undeniably catchy, and it all seemed to come together on I Gotta Feelin. But
The Beginning falls so far short of even my modest expectations that I found myself getting really wound up just listening to it.
It's not just the sense of talent being wasted, but the obvious lack of finesse or any sort of care gone in to the process of making this album. This hasn't been crafted, just thrown together and packaged up, shamefully, into standard,
Deluxe and
Super Deluxe editions, all conveniently available in time for the lucrative Christmas market. Black Eyed Peas see themselves as some sort of 'future hip-hop' group, which apparently means an abundance of over-compressed sounding electro/dance beats, robotic one-paced rapping, and practically every line spoken or sung either cut to pieces, or autotuned beyond recognition. Kanye has a hell of a lot to answer for if this is the future of hip-hop.